Asset-1

Cross x Scuderia Ferari

When two brands with the same passion for design excellence come together, great things happen. Cross has partnered with Scuderia Ferrari on a line of fine writing instruments and gift sets designed to bring the spirit of Scuderia Ferrari, the Formula 1 racing team, to life for its fans. Each collectible brings together Italian artistry with American craftsmanship, creating the ultimate statement of performance design.

Project Services

Creative Direction

Packaging Direction

Copy Direction

Art Direction + Styling

Graphic Design

Co-Branding Coordination

Photography Credit:
Product photography//
Bryan Borgal, Stebbings Partners

Video Production//
Sal Juarez

Product Photography

Digital Collateral

Cross_DTC_Ferrari-Fathers_Day-mock-up
Cross20_Ferrari_site
Ferrari-03_IG_CORRECTED
Ferrari_Background_1_FB

Print Collateral

F19_Cross_Poster_A1-V_594x841mm_ferrari
F18_Launch_Graphics_Cross_Ferrari_A1_Poster_FINAL-US-LR_Page_5
Americas_Cross_Ferrari_Luxury_Mag_Ad_Aug18_PROOF_Page_2-1
F18_Launch_Graphics_Cross_Ferrari_A5_Insert-and-Easel_FINAL-US-LR_Page_1
Americas_Cross_Ferrari_Luxury_Mag_Ad_Aug18_PROOF_Page_1-2
F18_Launch_Graphics_Cross_Ferrari_A5_Insert-and-Easel_FINAL-US-LR_Page_2

Selected Works

RS PureBrand Development + Storytelling

CanariaBrand Development + Storytelling

Ross SimonsBrand Development + Storytelling

SheafferBrand Development + Storytelling

A.T. Cross CompanyProduct Launch Campaign

A.T. Cross CompanyEvergreen Gifting Campaign

Cross x Scuderia FerrariCo-Branded Campaign

Cross x Liberty UnitedCo-Branded Campaign

FitLinkUX Process + Prototype